style="color:green;">itemscope itemtype="http://data-vocabulary.org/Person"> Name: itemprop="name">Bhupesh Patel Website: itemprop="url">bhupeshforyou.blogspot.com Title: itemprop="title">Senior SEO Consultant
Digital Marketing Consultant, SEO, ORM, SMO, PPC

Google Updates



What is Google Search Algorithm?
It is a computer program that replies your queries from the billions of web pages in order to return what it believes the best answers.

Google Panda Update:
Introduced in Feb 2011
Google Panda update is a search filter by Google and prevent those sites to rank in SERPs which have poor quality content. Panda is updated from time to time. Somehow which sites are not penalized from this update caught in its new rollout.

Top Heavy Update:
Introduced in Jan 2012
Google top heavy update prevents those websites from ranking in SERPs which are heavy with ads. Somehow which sites are not penalized from this update caught in its fresh update.

Penguin Update:
Introduced in April 2012
Google Penguin update affected only those websites which are in practicing of buying links or have a network of bad links. If any website which has low quality links is left, it is penalized in a rollout of this update.

Pirate Update:
Introduced in Aug 2012
Google Pirate update prevents those websites from rank in SERPs which have many copyright infringements reports, as filed through Google DMCA system. The rollout of this update caught many websites which are escaped in its earlier launch.

EMD (Exact Match Domain):
Introduced in Sep 2012
Google EMD update prevents poor quality sites to rank well in SERPs which have same search query that match its domain name words.


Payday Update:
Introduced in June 2013
Google Payday update penalized the websites for “spammy queries” such as payday loan, pornographic and other heavily spammed queries.

Hummingword:
Introduced in Sep 2013
Hummingbird is a new search algorithm by Google name comes from “Precise and fast”. This update is designed to better focus on the meaning behind the words. Hummingbird is paying more attention to each word in a query, ensuring that the whole query

Pigeon Update:
Introduced in July 2014
Pigeon is a new Google algorithm to provide more useful, relevant and accurate local search results to the users. It improves their distance and location ranking parameters.

Google Reporting Tools at One Place

HTTPs - A Google Ranking Factor

Hi Everyone,

In early August, Google announced that they would be taking into account HTTPS as a ranking factor. Having a secure certificate for your website will now be considered in the Google algorithm. Google has indicated that they want to make sure they are sending their users to trusted, secure websites, and HTTPS detection is part of the way they determine those factors.

We are recommending to all that they add a secure certificate to their site. It will help protect their users, increase their own security, and potentially improve their rankings.


Now, we also know that not all security certificates are alike. Both Chrome and Firefox have announced their intent to start phasing out 1024 bit certificates in favor of 2048 bit RSA Keys. Even if you already have HTTPS, you might consider upgrading if you are on an old insecure certificate. Don't worry if you don't know what those mean, we can help point you in the direction of a provider that offers the latest security measurements.  We currently recommend SSL.com, as they have a wide variety of SSL certificates available and offer competitive pricing.

For more information about Google anouncement on SSL please check:

http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html

http://www.tldp.org/HOWTO/SSL-Certificates-HOWTO/x64.html

https://blog.mozilla.org/security/2014/09/08/phasing-out-certificates-with-1024-bit-rsa-keys/

Rich Snippet and PPC Ads Reviews



On-page schema or rich snippet markup is a way to enable search engines to better understand the structured data contained on these web pages which in turn provides better search results to users.

If Google understands the content on your pages, we can create rich snippets—detailed information intended to help users with specific queries.

Rich snippets are additional data displayed within your ad listing that provide a quick glance at what your page offers without forcing the surfer to click.

There are 3 ways to use rich snippet. Google suggests using microdata, but any of the three formats below are acceptable.

    Microdata (recommended)
    Microformats
    RDFa

Google supports rich snippets for these content types:

    Reviews
    People
    Products
    Businesses and organizations
    Recipes
    Events
    Music

Technically this information isn’t strictly PPC, but it sure affects you if you are running or using a product feed for things like Product Extension Ads or Product Listing Ads and the feed suddenly disappears, disabling all your precious AdWords attributes and rendering the Auto Targets tab useless.

This is how a rich snippet looks like:




From where we can get Reviews in our PPC Ads?

Getting reviews to display on your product and text  ads can be acquired from three main sources:

The first and more popular option is via rich snippets reviews,

The second source is through the Product Search Seller Rating extension

And the last and more recent option is via reviews from your Google Places profile page (which is currently only available from AdWords express account but highly likely to be included in AdWords).

Link Pyramid

What is Link Pyramid?

A link pyramid is a very powerful and effective way of backlinking to your site.
Instead of having just a single link pointing to your site (or thousands of single links, which looks incredibly spammy), you not only make your linking look more natural, but you will also make your linking a whole lot more powerful.

How it work?



The above is just a simple diagram of what a link pyramid really is.
As you can see, the amount of tier 1 links pointing to your main site are very few. This is perfect because Google penalties target mass amounts of links built to your site, but by following the link pyramid strategy you avoid that penalty.

Tier 2 contains more links that point towards tier 1, making tier 1 links more powerful from the link juice they gain from tier 2. Try to keep the anchor text relevant to your money site niche.
Tier 3 links to tier 3 and is usually a layer that is considered pretty spammy. This layer often consists of blasting thousands of profile links, social media profile links, Classified submission, Social sharing and spammy links to tier 1.

Tier 1
10 Blog websites linking to the Main site with a main keyword and a secondary keyword.

Tier 2
5 other blogs websites containing 2 links, 1 linking to the main website and 1 linking to one of the tier 1 links.

Tier 2
5 other blogs websites containing 2 links, 1 linking to the main website and 1 linking to one of the tier 1 links.

Why You Should Choose Link Pyramid?

Link pyramids always have been and are still the most effective ways to do SEO & ORM. We are keeping track of all the tier 1 layers so that if Google changes its rules and your link pyramid becomes bad for your SEO, then you can simply change or remove the tier one links and thus keep your money sites safe. That’s why we choose Link Pyramid to promote our websites.

Digital and Social Media Strategies: Driving Organizational Performance


In the past, developing digital strategy and online relationship with customers was a competitive advantage: now it is a basic requirement for doing business. This programme will give you the practical guidance you need to transition from brick and mortar to click and mortar through powerful online engagement. The programme shows how to choose the best tools for your needs and develop a strategy oriented to your business goals. The discussion during the programme will help develop a social media process that is quantifiable, repeatable and improvable. New digital and social media platforms are coming up in the near future. Any strategy based on the concepts and methods in the programme can be adapted to take full advantage of them. The digital and social media strategy will be testable, controllable and fully integrated with broader goals and objectives of the company.

Contents
  • Evaluating how companies can satisfy customer needs and lower customer acquisition and retention  costs
  • Developing a transition plan from offline to online connect with the customers
  • Formulating an action plan for successful digital and social media policy
  • Allocating resources across different channels
  • Evaluating mobile platforms and their impact on marketing in the future
  • Organizational processes required to implement digital and social media strategies


Who Should Attend
Business leaders and managers with P & L responsibility, CMOs, product managers, marketing managers, online marketing and software development executives, consultants, digital and social media analysts.

 INDIAN INSTITUTE OF MANAGEMENT BANGALORE
  Bannerghatta Road, Bangalore 560 076
  Phone : +91 - 80 - 2699 3264/3475/3742
  E-mail : openpro@iimb.ernet.in / edp@iimb.ernet.in
  http://www.iimb.ac.in/EEP

 
From: http://www.iimb.ernet.in/executive-education/open-programmes/Inside_pages/strategy-Digital-and-Social-Media-Strategies-Driving-Organizational-Performance.htm?management=StrategyAndGeneralManagement&addurl=S00640&Ref=Linkedin

Google Reporting for Bad Links or Content

Everybody wants his/her website ranked well in Google SERPs. But there are a number of bad links and low quality content available on your website or third party website.

You have the access for your website to remove any bad link or content, but how will you remove bad link or content on third party website?

Yes, Google provide us this facility to remove bad quality links or content, You can simply report those website to Google and Google will remove those sites from it's search index.

Below are the useful Google Tools:

For Rich Snippet Type Queries:
https://support.google.com/webmasters/contact/rich_snippets_spam?hl=en

Remove Content Request on Third Party Website:
https://support.google.com/webmasters/answer/1663688

Remove content for legal reasons
https://support.google.com/legal/troubleshooter/1114905?product=websearch&rd=2#ts=1115655,1282900,1115974

Remove personal information
https://support.google.com/websearch/troubleshooter/3111061#ts=2889054

Remove content that’s not live
Remove Old version of your site cache:
If you want to remove the cache, tell Google how the page has changed. Type a word that no longer appears on the live page, but is still in the cached version.

https://www.google.com/webmasters/tools/removals?pli=1

Disavow links Tool:

Note: This is an advanced feature and should only be used with caution. If used incorrectly, this feature can potentially harm your site’s performance in Google’s search results. We recommend that you disavow backlinks only if you believe you have a considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for you. In most cases, Google can assess which links to trust without additional guidance, so most normal or typical sites will not need to use this tool.

https://support.google.com/webmasters/answer/2648487?hl=en

https://www.google.com/webmasters/tools/disavow-links-main

Take Legal Issues on third party website having your site links or content bad or illegal:
https://support.google.com/legal/contact/lr_legalother?product=websearch