style="color:green;">itemscope itemtype="http://data-vocabulary.org/Person"> Name: itemprop="name">Bhupesh Patel Website: itemprop="url">bhupeshforyou.blogspot.com Title: itemprop="title">Senior SEO Consultant
Digital Marketing Consultant, SEO, ORM, SMO, PPC

How to get qualified Google Analytics?



Getting started with:
Google Analytics IQ study guide

Where to get qualified Google Analytics?
 
1.     Sign in to Partners at https://www.google.com/partners.
2.     Click Certifications to see your exam status. For example, you might see a message telling you how many exams you need to pass to get certified.
3.      Click See exams.
4.      Hover over the section of the exam that you'd like to take. Click Exam Details.
5.     Click Take exam to start taking the exam. Or, you can review the exam study materials linked to on this page.

How to prepare for Google Analytics Exam?

Google Analytics Training & Certification Study Material
Courses Offered:
1.     Mobile App Analytics Fundamentals

2.     Ecommerce Analytics: From Data to Decisions

3.     Google Analytics Platform Principles

4.     Digital Analytics Fundamentals
https://analyticsacademy.withgoogle.com/course01

Keyword Density, Proximity, Prominence

Keyword density
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

Google recommends 1 to 3 percent keyword density for a web page. Using a keyword more than that could be a reason of search spam.

The formula to calculate the keyword density on a webpage is:

(NKr / TKn) * 100

Where NKr is how many times you repeated a specific keyword
And TKn is total words available on that webpage.

When calculating the density of a keyword phrase, the formula would be
(Nkr * Nwp / Tkn) * 100,

Where Nwp is the number of words in the phrase
For example for a page about search engine optimization where that phrase is used four times in the webpage and total number of words in the webpage are 400. The phrase is contains 3 words only.
Then Keyword Density is: (4*3/400)*100 = 3 percent

Keyword Proximity
Keyword proximity is the closeness between two or more words. In general, the closer the keywords are the better.
For example:
    Best companies for SEO in India
    Best SEO companies in India
In the above example, if someone searched for "best seo companies" a web page containing the second sentence is more likely to rank higher than the second.
The reason is because the keywords are placed closer together.

 Keyword Prominence

In search engine optimization it refers to the prominent placement of keywords or keyphrases within a webpage. It means, your keywords should be at prominent area in content of your web pages. To make higher prominence, you need to keep your keywords close to html tags such as or , , , , <p> , <br>, <h1> or <h2> <br><br>By practicing this method of optimization, you create weightage of your web page by keywords. Keep in mind that you should not target unique keyword on every page. While targeting keyword on page, you should follow right method of keyword targeting.<br>You can place keywords at:<br>1.    Title<br>2.    Headings<br>3.    Top of paragraph<br>4.    Beginning of a sentence<br>5.    Start of a webpage<br><br></p> </div>

Google Updates



What is Google Search Algorithm?
It is a computer program that replies your queries from the billions of web pages in order to return what it believes the best answers.

Google Panda Update:
Introduced in Feb 2011
Google Panda update is a search filter by Google and prevent those sites to rank in SERPs which have poor quality content. Panda is updated from time to time. Somehow which sites are not penalized from this update caught in its new rollout.

Top Heavy Update:
Introduced in Jan 2012
Google top heavy update prevents those websites from ranking in SERPs which are heavy with ads. Somehow which sites are not penalized from this update caught in its fresh update.

Penguin Update:
Introduced in April 2012
Google Penguin update affected only those websites which are in practicing of buying links or have a network of bad links. If any website which has low quality links is left, it is penalized in a rollout of this update.

Pirate Update:
Introduced in Aug 2012
Google Pirate update prevents those websites from rank in SERPs which have many copyright infringements reports, as filed through Google DMCA system. The rollout of this update caught many websites which are escaped in its earlier launch.

EMD (Exact Match Domain):
Introduced in Sep 2012
Google EMD update prevents poor quality sites to rank well in SERPs which have same search query that match its domain name words.


Payday Update:
Introduced in June 2013
Google Payday update penalized the websites for “spammy queries” such as payday loan, pornographic and other heavily spammed queries.

Hummingword:
Introduced in Sep 2013
Hummingbird is a new search algorithm by Google name comes from “Precise and fast”. This update is designed to better focus on the meaning behind the words. Hummingbird is paying more attention to each word in a query, ensuring that the whole query

Pigeon Update:
Introduced in July 2014
Pigeon is a new Google algorithm to provide more useful, relevant and accurate local search results to the users. It improves their distance and location ranking parameters.

Google Reporting Tools at One Place

HTTPs - A Google Ranking Factor

Hi Everyone,

In early August, Google announced that they would be taking into account HTTPS as a ranking factor. Having a secure certificate for your website will now be considered in the Google algorithm. Google has indicated that they want to make sure they are sending their users to trusted, secure websites, and HTTPS detection is part of the way they determine those factors.

We are recommending to all that they add a secure certificate to their site. It will help protect their users, increase their own security, and potentially improve their rankings.


Now, we also know that not all security certificates are alike. Both Chrome and Firefox have announced their intent to start phasing out 1024 bit certificates in favor of 2048 bit RSA Keys. Even if you already have HTTPS, you might consider upgrading if you are on an old insecure certificate. Don't worry if you don't know what those mean, we can help point you in the direction of a provider that offers the latest security measurements.  We currently recommend SSL.com, as they have a wide variety of SSL certificates available and offer competitive pricing.

For more information about Google anouncement on SSL please check:

http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html

http://www.tldp.org/HOWTO/SSL-Certificates-HOWTO/x64.html

https://blog.mozilla.org/security/2014/09/08/phasing-out-certificates-with-1024-bit-rsa-keys/

Rich Snippet and PPC Ads Reviews



On-page schema or rich snippet markup is a way to enable search engines to better understand the structured data contained on these web pages which in turn provides better search results to users.

If Google understands the content on your pages, we can create rich snippets—detailed information intended to help users with specific queries.

Rich snippets are additional data displayed within your ad listing that provide a quick glance at what your page offers without forcing the surfer to click.

There are 3 ways to use rich snippet. Google suggests using microdata, but any of the three formats below are acceptable.

    Microdata (recommended)
    Microformats
    RDFa

Google supports rich snippets for these content types:

    Reviews
    People
    Products
    Businesses and organizations
    Recipes
    Events
    Music

Technically this information isn’t strictly PPC, but it sure affects you if you are running or using a product feed for things like Product Extension Ads or Product Listing Ads and the feed suddenly disappears, disabling all your precious AdWords attributes and rendering the Auto Targets tab useless.

This is how a rich snippet looks like:




From where we can get Reviews in our PPC Ads?

Getting reviews to display on your product and text  ads can be acquired from three main sources:

The first and more popular option is via rich snippets reviews,

The second source is through the Product Search Seller Rating extension

And the last and more recent option is via reviews from your Google Places profile page (which is currently only available from AdWords express account but highly likely to be included in AdWords).

Link Pyramid

What is Link Pyramid?

A link pyramid is a very powerful and effective way of backlinking to your site.
Instead of having just a single link pointing to your site (or thousands of single links, which looks incredibly spammy), you not only make your linking look more natural, but you will also make your linking a whole lot more powerful.

How it work?



The above is just a simple diagram of what a link pyramid really is.
As you can see, the amount of tier 1 links pointing to your main site are very few. This is perfect because Google penalties target mass amounts of links built to your site, but by following the link pyramid strategy you avoid that penalty.

Tier 2 contains more links that point towards tier 1, making tier 1 links more powerful from the link juice they gain from tier 2. Try to keep the anchor text relevant to your money site niche.
Tier 3 links to tier 3 and is usually a layer that is considered pretty spammy. This layer often consists of blasting thousands of profile links, social media profile links, Classified submission, Social sharing and spammy links to tier 1.

Tier 1
10 Blog websites linking to the Main site with a main keyword and a secondary keyword.

Tier 2
5 other blogs websites containing 2 links, 1 linking to the main website and 1 linking to one of the tier 1 links.

Tier 2
5 other blogs websites containing 2 links, 1 linking to the main website and 1 linking to one of the tier 1 links.

Why You Should Choose Link Pyramid?

Link pyramids always have been and are still the most effective ways to do SEO & ORM. We are keeping track of all the tier 1 layers so that if Google changes its rules and your link pyramid becomes bad for your SEO, then you can simply change or remove the tier one links and thus keep your money sites safe. That’s why we choose Link Pyramid to promote our websites.